Sounds of the Galaxy

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– LA Galaxy, 2024–2025

Creating the first in-stadium music experience in Major League Soccer.

Re:Konnect was brought on by LA Galaxy to develop a music-driven program that would elevate the matchday fan experience and expand the club’s cultural relevance. What began as a simple halftime activation evolved into a full-season platform featuring world-class talent, immersive visuals, and a strong social presence.

Built in the lead-up to the club’s 2024 MLS Cup Championship-winning season, Sounds of the Galaxy became a signature fan-facing experience, turning every home game into more than just a match.

A woman dressed in a white sports jersey with yellow and black accents, holding a diamond-encrusted rifle and a bow, with braided blonde hair, smiling and looking down, against a clear blue sky.
A DJ wearing sunglasses and headphones stands in front of DJ equipment at a stadium, smiling and wiping sweat from his forehead during a live event.
Male musician playing an electric guitar outdoors with palm trees in the background, hair flying, wearing a white shirt and wristbands.
Person performing a DJ or music setup on a traveling sound system, wearing a sports jersey with the name 'RAYDRUMS' and the number '7', with a laptop nearby.

Strategy, Talent and Execution

Booked and managed 40+ artist performances, including Alesso, Afrojack, Dillon Francis, Z-Trip, Warren G, Capital Cities, Harry Mack, TokiMonsta, Coco & Breezy

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A stylized eye icon with a black pupil and an orange outline.

Oversaw creative vision, talent strategy, and on-site execution

Managed stage design, lighting, DJ booth install, and coordination with stadium ops

Icon of two intertwined keys, one larger and one smaller, in orange outline.

Partnered with the club’s marketing and content team to extend the experience online

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Created interactive fan activations and supported music licensing strategy

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IMPACT AND REACH

Nighttime scene at a sports stadium with laser lights and the word "Aleess" displayed, along with the sign for Dignity Health Sports Park.

+2.3M

New social followers

A DJ performing on a stage at a large outdoor stadium filled with spectators, with a DJ mixer and equipment in front, and a person holding a microphone and raising it in the air.

8.5M+

Total digital engagements

A woman with long, blonde braids wearing a white sports jersey, headphones, and smiling while DJing at an outdoor event.

400,000+

In-stadium fans reached across the season

Sparked brand interest and media visibility beyond traditional sports press.
Helped redefine how music can live within the MLS matchday format.