Re:Konnect is an independent consultancy founded by Tom Rutherford

A man standing in front of a blue metal fence, wearing a black t-shirt and a wristwatch, smiling at the camera.

Pattern of orange and black zigzag lines creating a geometric design.

A repeating pattern of orange and black zigzag lines creating a geometric design.

With over 15 years of experience across global brands, major festivals, and creative agencies, Tom has shaped experiences that spark emotion, drive engagement, and deliver results.

Originally from the UK, he began his U.S. career at MKTG—one of the world’s leading experiential agencies—developing campaigns for brands like Pepsi, Diageo, Marriott, and ESPN.

He went on to lead brand partnerships at LiveStyle, then one of the largest producers of electronic music festivals, managing multi-city programs across Electric Zoo, Spring Awakening, Sunset Music Festival, and more. That path led him to AEG Presents, where he continued evolving sponsorship strategy for some of the most iconic events in live entertainment.

Re:Konnect is the product of that journey—built to help brands, talent, and cultural properties show up with purpose, creativity, and impact.

Who We’ve Worked With

Text image with the words 'MYSTERY LAND' in a stylized, speckled font.

Text reading 'AMFAMF presents Friendship' on a black background.

Text that reads "OBBI DUBBI" in bold, three-dimensional letters

The word 'electric' written in a cursive style with stylized letters shaped like electrical wires.

Graffiti-style text saying 'FREAKY BEACH PARTY' in white on a dark background.

Bold white text saying 'BREAK AWAY' on a dark background.

Experience Earned Across Culture’s Biggest Stages

Over the years, Tom has collaborated with the teams behind some of the most influential festivals and brands in culture—a journey that informs every relationship and recommendation at Re:Konnect.